5 Erewhon Market Must-Buys: From Celebrity Picks to Fan Favorites

What is actually worth the pretty price tag according to foodie bloggers and L.A. influencers

Erewhon Market is bustling with weekend grocery store-goers: moms and dads fill their carts for the week, Instagram influencers pose for a selfie with their favorite kale smoothie, and celebrities like Gwenyth Paltrow sneak in to grab a quick drink from the Goop-approved tonic bar.

Browsing the aisles of this natural-food fortress, it can be hard to know what is actually worth the pretty price tags. Luckily, the cult-favorite L.A. grocer has been blogged, vlogged, and reported on by almost every internet foodie to reveal the absolute must-try Erewhon items.

It is no secret that YouTuber Emma Chamberlain is obsessed with Erewhon’s kale white bean salad: a zesty and crunchy side that has a million ‘dupe’ recipes on the internet because it is that good. Instagram and Tik Tik commentator @itsmetinx, who has her own smoothie at the juice bar, raves about the ZAB hot sauce, a slow-burning spicy condiment that contains fruity notes, perfect on absolutely everything.

Thelatelyblog, a food and lifestyle blogger, has shopping at Erewhon down to a science. Her biggest tip: go for the legendary salad and hot-bar items. She suggests trying the macrobiotic salad, falafel, and salmon, plus any of their veggie sides, which include the buffalo cauliflower and creamy Japanese sweet potatoes.

The assorted mixed-vegetable sides and sandwiches in the packaged-food section of Erewhon Market. Image courtesy of Living Food with Larisa on YouTube.

Next on her list is Deux’s enhanced cookie dough, the ‘good-for-you cookie dough’ that is you guessed it: raw, vegan, gluten-free, and infused with aloe vera gel and vitamin c for extra boosts collagen. A few of her honorable mentions include the strawberry rose almond milk (a creamy pink beverage that tastes exactly how it looks), house-made Erewhon tortilla chips, and any of the jarred prepared soups.

Hopefully, with the help of these expert blogger and influencer recommendations,

the Erewhon Market aisles may look a little less intimidating.